You’ll see a list of nearby locations to choose from, but if you don’t see what you’re looking for, go ahead and type in the name of the business you want to tag. How to Do It: After choosing and filtering your photo, click the Add Location option. Location tagging is great, but if you want to get the attention of a business, it’s best to or tag them in the photo as well. Location Tags are great for your followers, and sometimes business owners will check them, too - but because they don’t get alerts when their locations are tagged, they’re not as likely to check them. Location Tags appear at the top of your picture once you’ve posted, and they’re a great way for your followers to be able to find the businesses you’re promoting. Add a Location Tag to Your Instagram PhotoĪ Location Tag adds a mapped location to your photo so anyone who checks out your profile will be able toįind the spot where you took it. Click on a spot in the picture, then type in the Instagram handle of the company you want to tag (you can also search for the company’s handle at this point). How to Do It: Once you’ve chosen and filtered your photo, click the Tag People option. Most of the businesses I mention haven’t activated photo approval, so it’s not really an issue for me, but it could be a problem depending on who you’re trying to tag. ![]() I have a lot of luck with photo tagging, but here’s one caveat: If the user you’re targeting has changed their settings to require photo approval before a tag goes live, the photo tag may not function exactly like you want it to. I usually use photo tags when I want the company to know I’ve promoted them, but I don’t want too many or hashtags cluttering up my caption. Photo tags are clickable for your followers, and companies get alerts when you tag them in photos. In my opinion, tagging a company in your photo is the second-best option for getting their attention. In that case, you can still use a Location Tag and a hashtag and hope for the best. Still no luck? They may not have an Instagram account. ![]() What if you don’t know the business’s Instagram name? Use the search function on Instagram (it’s the little magnifying glass) to look for the company’s handle. (Once you think you’ve found it, be sure to actually look at it to be sure it’s the account you want and not another company with a similar name.) If you can’t find the company’s Instagram handle using search, try Googling the business name + Instagram, or checking the company’s website for an Instagram icon. How to Do It: When you’re writing your caption, just type the symbol followed by the company’s Instagram handle (be sure there are no spaces between the symbol and the name). But I think an or mention is also often the best way to get the attention of a company, because it triggers an alert for whoever’s handling the account you’re mentioning, so they’ll know you’re promoting them. The most straightforward (and often best) way to tag is to include the company’s Instagram handle in your caption. Why? For one thing, these are clickable, so your followers can easily find the company you’re mentioning and check out their whole feed. Here’s a breakdown of how to tag businesses on Instagram and when to choose each method, including a few examples from my own Instagram account (I’m Use the Company’s Instagram Handle to and Tag the Business There are several ways to tag a business, but some are more likely to be seen than others. ![]() You can use Instagram to promote companies you love and to network with local businesses by promoting their products and services - but for Instagram networking to work, the companies you’re promoting have to know you’re doing it. Posting on Instagram is fun, and it can also be good for business. Here’s a breakdown of how to tag businesses on Instagram and when to choose each method. You can use Instagram to promote companies you love and to network with local businesses by promoting their products and services - but for Instagram networking to work, the companies you're promoting have to know you're doing it.
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